In order to further optimize and enhance the regional brand of China pencil production base (Qingyuan), lead the transformation and upgrading of Qingyuan pencil industry to art drawing materials and beauty industry, enhance industrial competitiveness, promote the high-quality development of the industry, and help Qingyuan to build the “hometown of Chinese eyebrow pencils” and the “world of pencil manufacturing capital! “On November 9, the forum for the high-quality development of the cosmetics (pencil) industry in Zhejiang Province was held in Qingyuan County, Zhejiang Province, with the theme of “Wonderful Pencil, Makeup for the Future”.
Yang Chengjie, Chairman of China Pencil Association, Wang Shuqin, Honorary Chairman of China Pencil Association, Ren Xiuying, Vice Chairman and Secretary General of China Pencil Association, Lu Jing, Director of National Light Industry Pencil Quality Supervision and Inspection Center, Wang Jiawei, Member of the Party Leadership Group and Deputy Director of Zhejiang Drug Administration, and Tian Jianhui, Deputy Secretary of Qingyuan County Party Committee and Mayor of Qingyuan County, etc., attended the forum.
As one of the largest pencil production bases in China, Qingyuan County pencil industry started in the 1970s, and has a history of development of more than 40 years. Qingyuan County pencil industry has experienced the development course from scratch, from small to large, from weak to strong, forming a series of complete industrial chain of pencils, quills, eraser heads, softening boards, printing and packaging, etc. In 2010, Qingyuan County was awarded the title of “China’s pencil production base” by the China Light Industry Federation and the China Pen Association, and then was rated as the “national export base”. Later, Qingyuan County was honored as “National Export Pencil Quality and Safety Demonstration Zone” and “National Pencil Foreign Trade Transformation and Upgrading Base”.
At present, Qingyuan County has 42 pencil enterprises, employing nearly 10,000 people, and has successfully created independent brands such as “Flying Wild Goose”, “Hongxing” and “Nioni”, with the annual output of pencils reaching more than 10 billion pencils. The annual output of pencils has reached more than 10 billion, the total output value and export volume account for more than 40% of the country, and more than 85% of the products are exported to Europe, America, Southeast Asia and other countries and regions.
Although the development momentum of Qingyuan pencil industry is rapid, but still facing the “product and insufficient development, brand and insufficient operation, technology and insufficient talent, R & D and insufficient innovation, there is a platform and insufficient agglomeration” and other development dilemmas to accelerate the transformation and upgrading of the pencil industry is imminent.
With the gradual rise of the beauty industry in recent years, Qingyuan pencil industry to seize the opportunity to wooden eyebrow pencil as a breakthrough, began to extend the cross-border to the field of color cosmetics. It is understood that Qingyuan production of wooden eyebrow pencil has accounted for one-sixth of the national market share, become a veritable “singles champion”, in the beauty of single product very competitive advantage.
Yang Chengjie pointed out at the forum that high-quality development has become the key to the pencil industry to continue to move forward. As an important part of China’s pencil industry, beauty pencils play an indispensable role in people’s daily life, and with the continuous improvement of people’s pursuit of beauty, the demand for beauty pencils is also growing. He hoped that Qingyuan pencil industry continue to strengthen technological innovation, constantly improve the brand image, strengthen the industry chain synergy, pay attention to the sustainable development of environmental protection, through the “brand power + science and technology” dual-wheel drive to lead the pencil industry to the art of drawing materials, beauty industry transformation and upgrading, enhance competitiveness, and promote the high-quality development of the pencil industry.
Relying on wooden eyebrow pencils, Qingyuan Beauty has gradually expanded the production of eyeliner, lip gloss, blush, powder and other beauty categories, with foreign trade orders as the main products, 80% of the products are sold to Europe, America and Southeast Asia markets, and emerged as “Ai Woma”, “Manzi” and other “Zhejiang beauty products”. “Top ten brands of beauty products in Zhejiang”.
Wang Jiawei said, Qingyuan to local bamboo and wood resource characteristics as an advantage, played the beauty “characteristic card”, breeding beauty “new engine”. She hoped that Qingyuan to the forum as an opportunity to fully tap the local characteristics of resources, strengthen cooperation with scientific research institutes, head enterprises, regulatory departments, build policy services and industry chain innovation platform, to carry out differentiation, specialization and development, and to promote ecological beauty as Qingyuan “two mountains” into a new program, a new path to common prosperity.
Tian Jianhui said, Qingyuan based on the traditional pencil industry, actively explore the “pencil +” combined development of new models. Next, Qingyuan will also rely on biotechnology “one county, one policy” support policy, accelerate the development of “pen, liquid, milk, cream, powder” and other multi-dimensional beauty products, to seize the high-end beauty market, and jointly converge the new kinetic energy of high-quality development of beauty pencil industry.
At the forum, Mr. Zhang Jianyang, General Manager of China First Pencil, gave a speech titled “Promote the construction of enterprise science and technology power and brand power with design power” for the transformation and upgrading of the current pencil industry and the direction of future development. He said that science and technology power is to create the gene of products, design power is to change the destiny of enterprises, brand power is to cross the business cycle, I believe that under the leadership of the China Pencil Association, China’s pencil industry will be able to achieve high-quality development.